In a basic sense, strategic planning refers to the management techniques that companies and organizations use in directing its energy to a specific goal, and assuring that all its members are working together in achieving the same result. This also refers to an organization’s evaluation of its efforts as a means of response to a fast changing and technologically driven world. Strategic planning primarily entails actions and judgments that focus on the mission and vision of an organization, as well as its forthcoming goals that will benefit the association in its entirety.
The principal reason as to why the process is strategic is that it incorporates numerous preparations that serve as a response to the varying conditions of the organization’s corporate and social setting. Furthermore, it is strategic in a way that the planning involves circumstances that are both known and unknown prior to its occurrence. It is necessary for everyone involved in the organization to be knowledgeable and aware of its objectives, resources, environment, and limitations, amongst others.